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Margin of Error

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Example: a pollster interviewed 1,000 voters in a city of 100,000, and 50% said they would vote for candidate A. What is the margin of error at 95% confidence? Leave the population blank for a very large one. Change the values to work out your own case.

Step by step

    What each term means

    Margin of Error (E)
    How far the sample proportion can be from the population proportion, at the chosen confidence level. It is the "plus or minus 3 points" of election polls: half the width of the confidence interval.
    Critical Value (zα/2)
    The standard normal value that leaves α/2 in each tail. At 95% confidence, zα/2 ≈ 1.96; at 99%, ≈ 2.58. More confidence calls for a wider margin.
    Standard Error of the Proportion
    The standard deviation of p̂ across different samples. It peaks at p̂ = 50% and falls with the square root of n: to halve the margin, you need four times the sample.
    Finite Population Correction
    Shrinks the margin when the sample is a large slice of the population N. With 1,000 out of 100,000 (1%), the factor is 0.995 and changes almost nothing, which is why population size matters so little. For a very large population, it equals 1. See also the correction applied to the sample size.